Google Analytics Ecommerce Example

Page Intro

This is an example for Ecommerce tracking in Google Analytics. For this to work, you need to include your own ID in the form of UA-XXXXXXX-X in the header

Page view is automatically triggered in header with ga('send', 'pageview');

Shop fee transaction is automatically triggered

ga('ecommerce:addTransaction', {
  'id': 'T-1000',                 // Transaction ID. Required.
  'affiliation': 'Merkur24',      // Affiliation or store name.
  'revenue': '1.5',               // Grand Total.
  'shipping': '0.5',              // Shipping.
  'tax': '0.4'                    // Tax.
});

ga('ecommerce:addItem', {
  'id': 'ITEM-1234',                // Transaction ID. Required.
  'name': 'Shop Fee',               // Product name. Required.
  'sku': 'ENTRY001',                // SKU/code.
  'category': 'Fee',                // Category or variation.
  'price': '1.5',                   // Unit price.
  'quantity': '1'                   // Quantity.
});

ga('ecommerce:send');

Trigger manual transactions

User login

User ID

Create transaction

Transaction ID

Add Items to cart

Item ID Name Price

EUR

Keep in mind that it can take 24 hours to see the results as they are refreshed once a day.

In my experience, doing it before midnight, makes them available in the morning. Good to know for experimenting...